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Product Manager -Digital Products

PureB2B is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, PureB2B helps marketers meet the ever-changing demands of B2B sales.

PureB2B is seeking a Product Manager for Digital Products.  The right candidate is a digital product and marketing visionary, has a passion for innovation, and proven success transforming vision into results.  This person will be focused on growth and able to turn obstacles into learning opportunities. 

Core duties and responsibilities include:

  • Partner with executive and key stakeholders to define the vision, strategy and roadmap for digital products
  • Drive scoping and definition process for new digital products including business case, requirements specification and prototyping
  • Set, monitor and manage to KPI that drive success
  • Collaborate with Agile product teams
  • Prioritization of features and functionality to keep product evolution aligned with business needs
  • Develop in depth understanding of our industry and clients
  • Foster relationships between business and technology teams
  • Keep up with latest industry trends and technologies


  • Experience managing digital products through a full product lifecycle from ideation to release
  • Experience with Agile development methodology
  • Expertise in developing digital subscriber/memberships, driving site value through content
  • Experience using email as a campaign vehicle
  • Demonstrated success managing an online product or service P&L
  • Proven track record of building relationships across all levels of an organization
  • Ability to lead with grace in a fast-paced environment
  • Superior communication skills
  • Ability to define and manage to KPI or other success metrics
  • B2B experience needed, technology focused industry is a plus
  • Experience collaborating with teams across multiple locations is a bonus

PureB2B is an equal opportunity employer; M/F/D/V are encouraged to apply

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